🎯 Do It vs Get It Done The Outsourcing Dilemma in SEO & Web Development



In the fast-paced world of digital marketing, there's one decision every founder, marketing manager, or agency owner faces sooner or later



“Should we do it ourselves, or should we just get it done by outsourcing?”



When it comes to SEO and Web Development, this decision carries even more weight. These functions are crucial. Done right, they drive traffic, convert leads, and scale businesses. Done wrong, they become black holes of time and money.



So, let’s break this down



🔨 “Do It” — Build In-House or DIY



This is the default mindset for many early-stage startups or lean teams. The idea is “Let’s figure it out ourselves. We’ll learn, we’ll grow, we’ll save money.”



✅ Pros of Doing It



Full control over strategy and ution



Deep internal knowledge building



Potentially lower short-term cost



Easier team communication



❌ Cons of Doing It



Time-consuming – SEO and dev are slow burns



Learning curve – Mistakes are expensive in these domains



Pulls focus away from core business tasks



Hiring and managing a dev/SEO team is a job on its own



Let’s be honest — unless you're running a digital agency, chances are, your business isn’t about being the best at technical SEO or coding pixel-perfect websites. It's about delivering your product or service effectively. Doing everything in-house is noble, but it’s not always strategic.



🚀 “Get It Done” — Outsourcing for Results



Here’s smart companies start thinking in terms of outcomes, not inputs. Rather than asking “How can we learn this?”, they ask “Who can already do this well?”



✅ Pros of Getting It Done



Speed to ution – Outsourced teams already have the process and tools



Access to senior expertise you likely can’t afford in-house



Flexibility – scale up/down as needed



Allows your internal team to focus on growth, sales, and customer success



❌ Cons of Getting It Done



Potential quality concerns if you hire the wrong partner



Communication barriers (especially across time zones/languages)



Less direct control over day-to-day ution



May internal oversight or project management



But let’s be clear good outsourcing is not about cutting corners. It’s about cutting the right corners.



⚖️ When to Do It vs When to Outsource

Scenario Do It Get It Done

You're just starting and cash-strapp